Kyle DeGroff
Kyle DeGroff is a Grand Rapids-based artist & graphic designer with a dedication to creating vibrant, dynamic, personalized & detailed work for clients. With thirteen years of creative expertise, Kyle has focused his career on creating engaging work that sparks joy, creates intrigue, & entices the audience to inquire for more.
Kyle is commonly recognized for his previous professional role as Creative Director at BarFly, where he created a firm brand foundation & interior design for a number of sites under the enterprise; HopCat, Stellas, Grand Rapids Brewing Company & The Waldron.
Among his work, Kyle has designed & created a number of murals across the United States, including areas such as Grand Rapids, Holland, Louisville & Port St. Lucie; varying in medium & size, with the most extensive being the hand-crafted HopCat East Beltline mural that utilized approx. 49,711* bottle caps. Aside from freelance mural work, Kyle has partnered & collaborated with various local and national brands for packaging, interior & brand creative design. These brands include City Built Brewing Company, A.K Rikks, ArtPrize, Applied Imaging, MudPenny, West Michigan Whitecaps, DGRI, Chaco & more!